Andreana Drencheva is a Lecturer in Entrepreneurship at the University of Sheffield where she helps social entrepreneurs to develop entrepreneurial and leadership capabilities.

“How am I doing?” and “How can I do better?” are two simple, yet powerful questions for social leaders. Using these two questions to seek feedback from diverse individuals is a fundamental strategy for social leaders. It can help them learn, develop and implement more creative solutions, build communities, and ultimately to create social change. Yet, the evidence shows that not all social leaders seek feedback. If asking these two questions is a simple way for social leaders to grow and develop, why don’t they seek feedback more often? I suggest that it is because seeking feedback presents five personal, professional, and organisational challenges.

1. Seeking feedback can bruise the ego. Like all of us, social leaders have personal egos. While they are often described as heroic figures, they are human beings with personal feelings and identities. As social leaders often pour their hearts and souls into their work, seeking feedback requires putting personal feelings and identities aside to receive developmental, critical, and useful feedback, which is can be negative. Yet this can be difficult because these emotions and identities are what motivates them to do their work in the first place.
2. Seeking feedback requires resources. Seeking feedback takes time, effort, and energy. While it may seem like a simple act, asking for feedback competes for resources with other important activities at work, such as strategy or fundraising, and in their personal lives, such as childcare or quality family time.
3. Seeking feedback can disappoint others. Social leaders recognise that seeking feedback comes with the implicit assumption that the provided feedback will be used in some way. Yet they may not always be in a position to act on their feedback even when they agree with it. This might be due to a lack of resources or institutional and organisational constraints that make it difficult or even impossible to implement specific changes. Thus, instead of giving false hope by seeking feedback, they may choose to refrain from it.
4. Seeking feedback can damage social leaders’ reputation. One of our expectations of social leaders is that they are competent, knowledgeable, and strong individuals. Recognising this assumption, social leaders are sometimes concerned that seeking feedback might portray them in front of others as weak, indecisive, and incompetent. They fear this portrayal might damage their reputation as well as the reputation of their work.
5. Seeking feedback can limit organisational advantages. Seeking feedback often requires at least partial disclosure of information related to ideas, approaches, and methods unique to the work of the social leader. We might think or at least hope that the social sector is guided by ethical decision making. However, there are numerous examples of individuals and organisations appropriating the ideas of social leaders after giving them feedback. Therefore instead of creating opportunities for collaboration and improvement for social leaders, seeking feedback might enhance the competition.

 

How can social leaders address these five challenges? The first step is to recognise the trade-offs between seeking feedback and refraining from seeking feedback; to recognise both the bright and the dark side of seeking feedback. The second step is to make active choices between the trade-offs and to balance the benefits and costs with a long-term view.

Do you agree with these points, or do you have further suggestions on the topic? Please share your views about this blog post below, or contact Andreana on Twitter.

Amber Sainsbury is the CEO and Founder of Dramatic Need, a creative arts charity that helps vulnerable African children. The charity will celebrate their 10th Anniversary in 2017.

Leadership is - to me - much more about asking for help than passing on instructions. And it isn’t just about inspiring people that your cause is valid. Not everyone will be sold on an idea through your personal conviction.

There is a lot of understandable rhetoric about leaders and leadership, often designed to encourage and enthuse young people to go on and do great things. Words like vision, inspiration and transformation are frequently associated with the concept, and we are inundated with pithy quotes from Ghandi to Mandela on coffee cups and T-shirts reminding us why these leaders were so effective in forging change. However, in a day-to-day model of leading a group or organisation, neither lofty visions of change or didactic methods of working are, in my view, necessarily the most helpful. It must also be about being open with people as to where your weaknesses lie and letting them help. Partly because they are inspired by what your organisation is trying to do - of course! - but also because it is empowering for both individuals and groups to know that their impact will be noted and substantial.

I have frequently been told to not mention to people that we are a ‘small’ charity. The fear seems to be that we will be seen as less able, less important and therefore overlooked. However, much like lying about your age, it seems to me that pretending you are what you are not will catch up with you eventually. Instead, I find being up front about your limitations helps people you are approaching to feel that they stand to make a real difference. It is important to admit that you are stuck, that you don’t have the resources, the personnel or know-how to achieve something. It’s also important to see yourself not just as a leader, but as someone who is also a follower, willing to be led and to learn about something in which you lack expertise.

Dramatic Need employs just four people across two continents, and yet we have three functioning community art centres, work with several thousand children per year and put on participatory fundraisers which have involved globally recognised creative talents from Anish Kapoor to Nicole Kidman to Benedict Cumberbatch.

It is not that our cause is more valid that the next, and certainly not that I am a more inspiring leader than the next person. It is simply that we ask for help prolifically and candidly, from everyone across the social and creative sectors. Thousands of people have been involved with this charity, some for very short amounts of time, some for longer, but all of them have been directly asked for help because we didn’t know how, or we couldn't do it without them.

There is something to be said for keeping overheads limited, with as much of the funds and impact of what you do being spent on the people and the cause you are trying to help. This is only possible if your team remains small and enthusiastic, with a wide skill-set and the ability to roll up their sleeves and get on with any aspect of the job. This too is about asking people to help out in the right way. There is an increasing trend towards specialisation within the workplace. Titles like ‘social media manager’ are great in a large company as the more specific your job specs are, the easier it is to fit into a well-oiled machine. However, in a small charity everyone has to be able to do everything. If one of your team doesn’t know how to do something, teach them. If you don’t know how to do something, ask them to teach you. Smart delegating is of course a crucial part of leadership, but keeping on top of the detail and knowing how everything works is essential. Small teams mean if someone is ill or occupied, you have to be prepared to step in and do it yourself.

Some things to consider:

1. Both people who are well established in their professions and people who are just starting out want to make the greatest impact with their time/money/talent or expertise. No one enjoys these things being wasted. The advantage of a small charity is that the effort/impact ratio of anyone involved can stand in your favour. Make that clear.

2. Tell people what you need in specific terms early on. Tell them why the cause is different and important, but also communicate clearly what you need. For example, ‘please attend our event’ or ‘please be our visual marketing partner’ could mean different things to different people.

3. Small charities are often niche charities. Make sure your mission statement and branding are clear, succinct and impactful so that you don’t get bogged down trying to explain your cause before getting to the point of asking for what you need.

4. It might seem obvious, but never lose touch with anyone who has helped you in the past, or who you think might be helpful in the future. Keep a detailed and cohesive database of everyone you and your team meet, and keep them up to date and informed with the work you are doing. The social sector is small; every time you can remember someone’s name and how they helped (no matter how small their contribution) the better the chances are that they will support you in the future. Simple, but important personal touches.

5. Make sure that you are not asking anyone in your team to do something which you couldn’t do yourself. Small can mean lean and efficient, it can’t mean elitist or heavily stratified. Of course job specifications are necessary, but make sure you hire team members who, when the chips are down, are also happy to do take on the unspecific task.

Visit here for more information about Dramatic Need or follow them on Twitter.

Heather Black is Managing Director at Economic Change CIC a management solutions social enterprise.

As the leader within a non-profit it’s important to reflect and ask yourself the following questions:

• Are you effectively communicating with your different stakeholders to harness their energy, enthusiasm and engagement?
• Do you need to improve engagement with your stakeholders to help increase referrals, funds and resources?
• Do you have a strategy in place to communicate regularly with your different audiences e.g. your beneficiaries, funders, donors, volunteers, trustees, partners, influencers?

 

On a daily basis I help leaders develop stronger and more intuitive relationships with their community of stakeholders, through reviewing ways in which they can communicate, interact and involve them in the organisation’s success.

I achieve this by helping them segment their stakeholders, identify the messages they want to send or hear from each stakeholder group, and finally determine the best methods or tools to engage with them. Once this is decided, I work with the leader to embed the use of a good Client Relationship Management Systems (CRM) with integrated e-marketing tools to execute the strategy.

Below I have summarised five approaches that may be useful to your own organisation:

1. Customer support management - Introducing a formal way to track, catagorise and analyse customer enquiries helps to identify if there are common issues, concerns or questions arising amongst your stakeholders. Introducing an online customer support form or call handling service with a clear case management process and/or a self-help Q&A forum can help improve and speed up standard communications. This also provides a way for customers queries to be heard, logged and monitored in a quality assured way, flagging areas to improve or develop for the organisation.
2. Targeted e-communications – When I work with clients on a new CRM this is often is a catalyst for them to organise, update, cleanse and re-categorise their contacts into target audiences. This enables them to send out targeted and focused emails and newsletters to certain audiences via integrated e-marketing tools.
3. Social media engagement – Engaging with stakeholders via social media is becoming increasingly important and as a result, my customers are now asking to track social media handles for both contacts and organisations within their CRM, and recording if they have completed the action to find and follow them.
4. A community discussion forum – Introducing a community platform can enable different groups of stakeholders to share common interests, discuss ideas, thoughts and issues together. I have deployed community platforms for staff, volunteers, members, beneficiaries and learners to interact together.
5. Ideas exchange – You could establish an online ideas voting platform, which lets stakeholders post ideas, vote on ideas and comment on them. This can support co-design and development of new solutions that are customer led.

 

If you are interested in streamlining your communication practices with stakeholders and implementing a good CRM using Salesforce with integrated tools for your organisation, contact Heather at heather@economicchange.co.uk for a free consultation.