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Skills and Development
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Understanding Leadership: Relationship Management

Posted By Clore Social Leadership, 22 August 2022
Updated: 19 August 2022

Relationship Management skills are -- you guessed it -- all about managing your relationships with others. These skills can include teamwork and collaboration; conflict management; and influencing and inspiring others. Good relationship management skills are contingent on both self-awareness and social-awareness skills. In other words, one needs the ability to recognise one’s own emotions and the feelings of others in order to effectively manage the relationship in between.


Good working relationships create a great work environment, which impacts all parts of the organisation. Conversely, bad working relationships can contribute to a toxic work environment and negatively affect the organisation’s work. Take a look at the example below to get a better understanding of the importance of relationship management.


Case Study: Soraia

Soraia had recently secured a new management role at a mid-sized charity and had a direct report -- Henry -- for the first time in her career. She had worked hard to become more self aware and spent a lot of time thinking reflectively about her own strengths and weaknesses. However, she never had to ‘manage down’ or learn how to manage such a relationship.


Soraia didn’t worry about this much as she feels she has a strong reflective practice. But soon Henry began submitting subpar work that didn’t match her brief, and seemed disengaged from the organisation as a whole. After consulting with a mentor, Soraia realised that she hadn’t put any effort into managing her working relationship with Henry. She never took the time to get to know him nor explained to him the reasons behind certain decisions. She was also afraid to ask for or provide feedback, which led to a confusing and uncertain work environment for Henry. She has never engaged her direct report, and that’s why he appeared disengaged!


Once she realised this, Soraia put effort into sensing Henry’s moods and feelings about certain projects. She could sense hesitation about certain projects and encouraged questions; eventually, they developed a much friendlier working relationship and Henry felt comfortable enough to express his concerns about his role, their department, and their projects. This gave Soraia the opportunity to explain why things were done in certain ways, and to reflect on his insights.


Developing both self awareness and social awareness is the first step in improving your relationship management skills. Once you’ve done that, you can take your relationship management skills a step further by learning how to: inspire and guide others; initiate change; be an influential leader; learn how to manage conflicts; and practice good teamwork. 


Those behaviours are all rooted in self awareness, social awareness and reflection, but there are some specific skills to add to your personal development arsenal. For example, developing your communication skills can help you ease conflict, inspire others and become more influential. Similarly, learning how to assess context is the first step to initiating and managing change.


Relationship Management is a crucial element of management in the social sector. Our Management Essentials programme covers six of the most relevant skills needed including management at all levels.

Tags:  charitysector  collaboration  influence  management 

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Why charity sector leaders need more influence

Posted By Clore Social Leadership, 19 August 2016
Updated: 14 October 2020


It is a testing time at the moment for charity leaders in the UK - a ‘perfect storm’ of difficult events are bubbling up around them. With an uncertain political and economic climate, the landscape is changing for charities. There is more public scrutiny than ever, and more people needing their services; all of this adds to the challenge of their roles.

Leaders need to find ways to be able to communicate their message effectively, campaign hard, collaborate with others, inspire teams and win funds. For that, they need to grow their influence. What do I mean by influence? You can find a longer explanation here. Without having enough influence, they can’t have the impact that they want and their cause desperately deserves.

In my work as The Influence Expert, I regularly see both good and bad examples of charity leadership when it comes to influence. Good examples include things like being authentic so that beneficiaries, volunteers and funders really have the chance to know what the people at the top of a charity stand for. Bad examples include things like (to my mind) outdated ideas such as mistaking having a personal brand with ‘bragging’, when really it is simply about being clear about the things you stand for and are known for so that you have a chance to further your cause.

In this speech I gave at an international charity conference, I outline some of the ways that people working for charities can build their influence. As a former charity chief executive, I know that time is precious, but making a start to improve the amount of influence that you have needn’t take long. My LEAPS Model, mentioned in the video, gives 5 broad areas to focus on and improve:

L- Likeability - How do you come across to other people? How do you relate to them and empathize with them?

E- Expertise - What are you good at? What should you specialise in? Do others recognize you as an expert?

A- Authenticity - Do you come across as a genuine person? Do you walk the talk?

P- Personal Brand - Do you have a clearly defined and strong personal brand and do you know how to reinforce it both offline and online? Using online platforms, such as LinkedIn, effectively, is important.

S- Synthesis - Are you bringing all the other elements together and do you have a consistent plan to grow your influence over time?

Growing your influence is a marathon not a sprint. Over time though, it can transform the ability of a leader to make an impact on the cause that their charity is fighting for. Of course growing influence is not just about leaders at the very top: everyone in the organisation should be supported to grow their influence so they can be more effective in their roles and progress in their own professional lives.

Alex Swallow is The Influence Expert, helping you grow your influence to increase your impact. He is also the Founder of Young Charity Trustees and of the interview series, Social Good Six and has a background in the charity sector, including as Chief Executive of the Small Charities Coalition.

Tags:  challenges  change  charitysector  collaboration  culture  influence  skills  team  tips  value 

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