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Leaders Now event with Toby Young

Posted By Clore Social Leadership, 12 April 2017
Updated: 07 December 2020
It’s not every morning you get to facilitate a conversation with someone who sparks a marmite reaction across the social sector, so when Shaks Ghosh, CEO of Clore Social Leadership asked me to facilitate a breakfast leadership conversation with Toby Young, I jumped at the chance.

The Leaders Now events series is run in partnership by Clore Social Leadership and the House of St Barnabas. It brings together great speakers and leaders from the social sector to inspire, encourage debate and new thinking, and to provide an opportunity to network and meet other leaders.

April’s session featured a conversation with Toby Young, the journalist activist and reluctant leader of the free schools movement. However, he is so much more than that; an accomplished social commentator, journalist at the Spectator, former CEO of the West London Free School Trust, Brexiteer, published author, food judge, cyclist, father of four, keen QPR supporter, and the man most likely to polarise debate about education, freedom of choice, self-determination and the class system.

The night before the conversation, Radio 4 broadcasted Toby’s most recent programme, The Rise and Fall of the Meritocracy, where Toby asked whether his father, Michael Young’s dark prophesy is correct, if your genes determine your future, and whether the Brexit and Trump votes signal the death knell for the popular political vision of a modern meritocracy.

Suffice to say, as a former Director at the Young Foundation, the programme sparked a heated debate (aka row) in my household and I confess I carried this apprehension into the House of St Barnabas. With 40 people in the room from a variety of sectors including education, local government, heritage and more, Toby led us through in what I might call his reluctant leadership journey; from the denizens of NYC to having 150 people standing in his living room wanting to set up a school.

Obviously what goes on on tour, stays on tour but I do have permission to share Toby’s 9 tips for leadership which I surmised from his talk:

  1. Admit when you are wrong
  2. Look confident while doing it
  3. Remain steadfast in purpose as it will steer your course
  4. Build a thick skin
  5. Having a strong moral purpose will help you get the best of people
  6. Being engaged in a common venture with like minded people gives meaning to life in a way money and status does not
  7. Co-opt the tools that work regardless of where the come from.
  8. Sometimes being belligerent in bunker needs to happen to get you through tough times but don’t stay there too long
  9. Collaborative decision making is miles better than individual decision making


When I read them back to him, Toby said, ‘when I hear them like that, it’s bleedin’ obvious really - I don’t know why it’s taken me so long to realise them.’

For me, Toby reflected a style of leadership I often see in movements - activists that have started with a passionate belief around fixing a perceived injustice who have realised that to go far, it helps to go with others. No one ever said that social change was a quick fix and Toby Young I think, would be the first to admit that.


Share your views below, or join the conversation on Twitter.

Esther Foreman is the CEO of the The Social Change Agency, connect with her on Twitter.

Tags:  casestudy  change  charitysector  event  future  publicspeaking  speech  tips 

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Public speaking: How do you measure up?

Posted By Clore Social Leadership, 20 June 2016
Updated: 07 December 2020
"Are you a brilliant public speaker?" 

As chief officers of voluntary organisations there is increasing pressure on us all to be ‘great communicators’, so it’s a pretty loaded question.

I need to state straight away that I do not pretend to be a brilliant public speaker … but I am improving. I have been director of Barnardo’s Scotland for 9 years now and speeches go with the job. However, my early efforts were truly awful so from my own grim experience I am happy to offer my scale of public speaking:

Level 1: Read speech from prepared notes; success is reaching the end without being sick on stage.

Level 2: Look up occasionally from prepared notes; success is reaching the end with some of the audience still awake.

Level 3: Present a speech from notes with occasional ad libs; success is a polite round of applause at the end.

Level 4: Deliver a speech using only a prompt sheet; success is eye contact with the audience and questions at the end.

Level 5: Perform centre stage with no notes: success is energy and excitement, your own and your audience.

So, if you can do Level 5 are you a brilliant speaker? Not necessarily. You can be oozing self-confidence and have fun delivering what you think is the most moving and insightful speech since Nelson Mandela but the judgement of your brilliance rests with the audience.

So what is it that an audience wants from a speech? Well, in my view it’s a combination of three things: expertise, passion and gravitas. The balance between the three will shift on each occasion but as charity chiefs we have to demonstrate some degree of each.

The chief officer will rarely be the most expert on a subject and frontline workers are often the most passionate but the thing we should bring to a speech is gravitas – if the boss is talking about something then it must be important!

If we consider expertise, passion and gravitas as points on a triangle then as individuals we will each have a ‘comfort zone’ within the triangle in which we like to operate. As my public speaking has improved my comfort zone has expanded – I can appear to be expert, do a bit of passion and lay on the gravitas when needed.

But even if you are a confident speaker and tailor your speech to the audience, you won’t impress everyone. Because the problem is that an audience is made up of individual people all of whom receive communications differently. Some people like facts and figures, some people like visuals and some just want passion. One person’s inspiring speaker is another person’s show off!

This isn’t all an elaborate argument to say that Level 1 presentation skills are acceptable but it does mean that that you can answer the question “Are you a brilliant public speaker?” with a confident ‘no’ – because there is no such thing.

You can tweet Martin on @CreweMartin.

Would you like to contribute a blog to Leaders Now? Please email your ideas to info@cloresocialleadership.org.uk.

Tags:  confidence  culture  publicspeaking  skills  speech  storytelling 

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